![]() So in 1982, Parle Gluco was repackaged as Parle-G, with the ‘G’ standing for glucose, of course. To avoid confusion, Parle adopted new packaging that was a yellowish wax-paper wrapper with a plump little girl imprinted on it, along with the brand name and company’s red-coloured logo.īut this new packaging still failed to decisively distinguish Parle Gluco from other “me-too” glucose biscuit brands in the market. Confused by similar brand names, most people would just ask shopkeepers for glucose biscuits, as per The Better India report. In 1960, Parle Products started feeling the pinch when other players such as Britannia came into the market to launch their own glucose biscuits. Made in India, meant for Indian palates and accessible to every Indian, the biscuit quickly became popular with the public. It was to counter this trend that Parle Products launched Parle Gluco as an affordable source of nourishment for the common masses. It was only 10 years later that it began its biscuit making operations in 1939.īack then, biscuits were mostly imported, expensive and meant for consumption by the elite classes. So, with time, the first Indian owned confectionery brand in the country came to be known after its place of birth- Parle. Interestingly, it is believed that the founders were so busy managing the factory that they forgot to name it. Located between the villages Irla and Parla, a small factory was set up by the Chauhans with just 12 men, with the family members themselves serving in multiple capacities as engineers, managers, and confectionery makers. He had sailed to Germany a few years ago to learn the art of confectionery-making and then returned with the required skills as well as the required machinery (imported from Germany for Rs 60,000). Deeply influenced by the Swadeshi movement (which promoted the production and use of Indian goods), Mohanlal Dayal of the Chauhans, a Mumbai-based family of silk traders, bought and refurbished an old factory to manufacture confectionery (such as boiled sweets), as per a report in The Better India. (The above table contained the nutritional value of Parle – G biscuits.Parle-G is a name that instantly brings back tons of childhood memories for many of us, right? Enjoying our morning and evening tea with these biscuits was a big part of our childhood.īut are you aware of the history of this iconic brand, how it came into existence and captured almost every Indian’s heart and household? Let's unfold the story of Parle-G for you!Īlso Read: Parle-G Sees Highest Sales Ever During Lockdown How It Started Your daily values may be higher or lower depending on your calorie needs. *Percent Daily Values are based on a 2,000 calorie diet. Nutrition Facts Calories in Parle-G (1 biscuit = 3.67g) The Nutritional Value of Parle – G Parle-G (1 biscuit = 3.67g) – Parle was the first to advertise at Mumbai local train compartments when it was allowed by Indian Railways. – Around one billion packets are manufactured monthly. While you are reading it, around 4500 people are enjoying their Parle Moment at this time. – The company owns 4 manufacturing units in India being the biggest ones. ![]() The biscuit used to come in a white-yellow wax paper wrapper. – Parle turned out to be India’s first domestic FMCC brand to cross 5,000 crores in the retail sales in 2013. – From 1996 to 2006 the price remained the same. In 1939, the company started making biscuits. – The company Parle Products was established as Vile Parle in 1929. ![]() ![]() ![]() The memories are sweet and so the relation is. The most amazing thing is that there are hundreds of biscuit brands available in the market but as a child, we (especially 90s kids) have our hearts throbbed for this sweet snack. New packaging with a different new design. I found this packet totally different from what it was. And today we are going to talk about the Nutritional Value of Parle – G. G stands for Glucose which later became famous as G for Genius slogan. Primarily, consumed as a tea time snack, till the 1980s it was known as ‘Parle Gluco’. It is the largest selling brand in the world as per the 2011 report of Nielson. Earlier it used to be paper iconic white and yellow wax paper wrapper but later no it started to come in hard polythene packaging. The only change which I noticed was with the packaging. For over years, soft faces turned hard muscular but Parle-G remained the same. ![]()
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